While the Eisenhard method, one of the most recognized templates for qualitative research in management, is a method for building theory from multiple-case study research by utilizing the logic of replication and theoretical sampling, over half of the articles in Organizational Science citing Eisenhardt (1989) to justify their case study approaches were single-case research. Against the background of this misunderstanding and ritualistic citations of Eisenhardt (1989), this paper reviews four core elements of the Eisenhardt method with illustrations from her case study research articles.