New enjoyments in photography including the variety of framing aspects selection (16: 9-4: 3) were proposed by the market introduction of DMC-LX1 equipped with world-first 8.4 M-Pixel 16: 9 CCD, and Leica DC Vario-Elmarit Lens with 4×optical zoom starting from 28mm and O.I.S.(Optical Image Stabilizer).
Newly developed lens and CCD played important roles together with the industrial design for all of the product developments. Those allowed the camera become
Creative Compact Model, which is creative enough to realize the photographer's intention to frame the scene, not compromising with the size for compact camera. User research results shows that the majority of owners enjoy the variety of framing aspects, despite a fact that most of them frequently use the 16: 9 aspect and are satisfied with the picture shooting with it.
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